meet team relentless forever

Jeff Black
HEAD COACH

Erin Crawford
CATALYST COACH

Morgan Rollins
CATALYST COACH

Jeff Black

Head coach

The Excellence Cartel Podcast

Jeff is a nationally recognized health and fitness coach, public speaker, podcast host for The Excellence Cartel, owner of Iron House Strength & Conditioning, bodybuilder, and Osteogenesis Imperfecta Advocate. He is also a roundtable expert on IntenseMuscle.com.

Today, Jeff works collectively with some of the top coaches in the health and fitness space presenting to other coaches and individuals on health and fitness. He has a passion for leadership and serving others to help them be their own hero. He is recognized for his results, but above all else, the passion he has for the coach’s heart he holds dear.

Favorites

Food: Steak and Velveeta Macaroni and Cheese
Music: Heavy Metal
Exercise: Hack Squat
Non-Fitness Hobby: Reading
Book: The Great Gatsby by F. Scott Fitzgerald
Movie: Braveheart

Education

NCI Level 1&2 Nutrition Certified
NCI Hormone Specialist
Elite HRV Certified
B.S. in Business Management

Achievements

2008 Trainer of the year for Urban Active
Trainer Revenue Multiplier Leadership Council
L’Evate Leadership Group
Osteogenesis Imperfecta Angel Tree Giveback
Local Fundraising Endeavors For Children With Osteogenesis Imperfecta

Jeff is available for in-person or online coaching and speaking engagement send him a message here. You can follow Jeff on Instagram, YouTube, and on his website RelentlessForever.com.

https://youtu.be/GaqqLzQMxTk?list=PL9oPDC75RiTMAIAVhW0cbaQugKwBdotRN

Erin Crawford

Catalyst coach

The Excellence Cartel Podcast

Erin is an integrative and functional nutrition and fitness coach with a focus on hormones and gut health for overall well being. When she isn’t with clients, she’s an avid equestrian, bodybuilder, dog mom, and aspiring interior designer.

 

Favorites

Music: I literally listen to everything
Exercise: Deadlifts
Non-fitness hobby: Horseback Riding
Book: The 21 Irrefutable Laws of Leadership by John C Maxwell
Movie: Wild Hearts Can’t Be Broken (cheesy childhood movie I love to this day!)

Education

Institute of Integrative Nutrition Certification
Primal Health Coach Certification
Certified Medical Assistant
Certified Prenatal & Pediatric Chiropractic Assistant
Certified Birth Doula

Achievements

Overcoming recurrent cancer through holistic therapies and lifestyle changes.
Helping 40+ couples become
families despite diagnoses
Helping countless women achieve pain-free normal menstrual cycles
2nd Place Figure Battle At the River 2019
2nd Place Figure Tennessee State Championships 2019

Erin intimately understands the struggles of chronic and invisible illness and overcoming self-limiting beliefs. Erin is passionate about helping others learn to properly nourish their bodies and lives, and build strength and confidence through everyday decisions.

https://youtu.be/kz80KRAAZgI?list=PL9oPDC75RiTPtR9rxlqLKTXBosfDbnpUg

Morgan Rollins

Catalyst coach

The Excellence Cartel Podcast

Morgan is a nutrition and health coach who believes in helping the entire person. A belief that by starting with the basics of being healthy and gaining a new way of life, along with working on a positive mindset is what sets a person up for success.
 
Life experience is what brought Morgan into coaching and continues to be why making an impact on others is her true purpose in the fitness space.

 

Favorites

Food: it’s a toss up between pancakes and peanut butter
Music: All music, depends on the mood, never leaves home without a speaker or earbuds
Book: Atomic Habits
Movie: Breakfast Club, Rocky, Godfather, anything by Quentin Tarantino

Education

NCI level 1 Nutrition certified
Licensed esthetician, cosmetologist, and instructor

Achievements

3x Nationally qualified bikini competitor
Ms. Missouri WPD 2019 and overall winner MO State NPC
2019 NPC USA’s 4th place WPD

Morgan is a mom of 5, ranging in age from elementary to college. She is passionate about bodybuilding, football (go Cowboys!) baking, girly things like getting dressed up and hair and makeup, travel, and enjoying a good bottle of Cabernet or bourbon.

What’s your catalyst?

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